‘A Million Words of Kindness’ Initiative Launched to Celebrate Release of ‘Cinderella’ on Blu-ray
This new campaign was inspired by Cinderella’s mother, who in the film reminded Cinderella “Where there is kindness, there is goodness, and where there is goodness, there is magic.”
‘A Million Words of Kindness’ is an online initiative where you can pledge your commitment to be courageous or kind.
Fans can visit www.cinderellakindness.com and use the hashtags #Cinderella or #bekind and their name and words will appear on the site’s interactive Kindness Wall.
Disney is hoping to reach the goal of one million words in the online campaign before World Kindness Day happens on November 13.
Disney’s Cinderella was released on Blu-ray, DVD, and Digital on September 15. It stars Lily James as Cinderella, Cate Blanchett as the wicked stepmother, Helena Bonham Carter as Fairy Godmother, and Richard Madden as the prince.