Barneys New York & The Walt Disney Company Team Up for ‘Electric Holiday’ Campaign
Luxury retailer Barneys New York have teamed up with The Walt Disney Company for the retailer’s Holiday 2012 Campaign: Electric Holiday. Blending the magic and ingenuity of Disney with the fun of Barneys annual campaign, the companies are working together to create a holiday spectacular featuring electric lights, music and fashion.
The store windows of Barneys New York Madison Avenue will be the centerpiece for the Electric Holiday campaign, which will showcase a moving art short created by Disney artists set amid a backdrop of twinkling lights. Additionally, Disney has created a 3D electric light show that will be featured at the Madison Avenue store entrance, while composer Michael Giacchino will create an original score to complete the festive showcase.
Mark Lee, Barneys New York CEO, said:
The legendary characters and world created by Disney live in the active mind and memory of virtually every citizen of the world. Barneys New York has been privileged to collaborate with Disney and its remarkable talents this holiday season on the Electric Holiday campaign, which places these iconic characters into the center of our fashion world.