Disney Consumer Products and Interactive Media Launch New Product Line Inspired by ‘Elena of Avalor’
The new series debuts on Disney Channel on July 22 and tells the story of Elena, a new princess in the kingdom of Avalor – a fairytale land inspired by Latin and Hispanic cultures and folklore.
The new Elena of Avalor products are currently available at the Disney Store, and additional products will be available at mass retailers starting in July. Licensees include Hasbro, Jakks, Amscan, Studio Fun, and Children’s Apparel Network.
Items in the new product line include: Elena of Avalor My Time Singing Doll by Hasbor, Elena of Avalor Scepter with Lights and Sound by Disney Store, and an Elena of Avalor Classic Doll by Disney Store.
The new collection includes toys, plush, dolls, apparel, home décor, and more.