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Disney Consumer Products Celebrates ‘Frozen’ with a New Product Collection

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6 November 2013 No Comment

Disney Consumer Products is launching a new product collection based on the highly-anticipated Walt Disney Animation Studios film Frozen.

The collection features role play items, plush stuffed toys, dolls, apparel, home décor, and more. There is also a line of Frozen books from Disney Publishing Worldwide that will allow families to enjoy the story of Anna and Elsa after they leave the theater.

The new product line is available from Mattel, Just Play, and can be found at the Disney Store and retailers nationwide.

“Disney’s Frozen product collection is inspired by the vivid storytelling driven by the family relationships and friendship celebrated in the movie,” said Josh Silverman, EVP global licensing, Disney Consumer Products. “From musical dolls that sing when they hold hands to detailed role-play costumes, children will be able to celebrate these themes and reenact their favorite storylines with products that connect them to the characters in an authentic and immersive way.”

Some of the new Frozen play time products include: Disney Frozen Musical Magic Elsa and Anna Dolls by Mattel, Disney Frozen Castle and Ice Palace Playset by Mattel, Frozen Plush Collection by Disney Store, and Frozen Rolling Travel Trunk by Jakks Pacific.

Other products include clothing items and luggage at the Disney Store, sheet sets by Franco, an upholstered chair from Delta Children, and an Olaf Cuddle Pillow by Franco.

Walt Disney Animation Studios’ Frozen tells the story of Anna (voiced by Kristen Bell) who sets off on an adventure with Kristoff and his reindeer Sven to find her sister Elsa, whose icy powers have trapped their kingdom of Arendelle in an eternal winter. The film opens nationwide on November 27.

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