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Disney, Hallmark, and Marvel Collaborate on New Dream Party Collection

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7 August 2013 No Comment

You’ll never have another boring birthday party again, thanks to a new line of party planning accessories from Disney Consumer Products, Hallmark, and Marvel.
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The Dream Party collection features characters from Disney, Pixar, and Marvel and will help parents plan the most magical birthday parties on the block. The collection includes plates, napkins, and party favors in addition to other décor, activities, and accessories that bring the characters’ worlds to life.

The initial launch of the Dream Party Collection includes complete party décor in themes such as Disney Princess: The Royal Event of the Year, Disney/Pixar Cars: The Birthday Grand Prix, Minnie Mouse: Minnie’s Bow-tique Birthday, and Spider-Man: Spider Heroes Unite.

“In today's world of social media, parents see all of the great birthday party ideas on Pinterest or on blogs but can feel overwhelmed trying to do it on their own,” said Cindy Mahoney, Vice President, Hallmark Licensing. “Dream Party brings clever, affordable products to parents that make it easy to pull together the party with the Disney characters their kids love.”

The Dream Party Collection includes products in three categories – set the scene, create the adventure, and remember the fun. The “set the scene” products transforms a room into the world of a child’s favorite character and features Room Transformation Kits with 22 pieces to decorate the party room such as balloons, hanging centerpieces, doorway curtains, and wearable items for the guest of honor.

Games and activities that coordinate with the party theme are part of the “create the adventure” category, while kid-friendly souvenirs round out the “remember the fun” category.

Hallmark Dream Party products can be found in more than 1,400 Wal-Mart stores nationwide and at select independent party specialty stores. For more information visit HallmarkParty.com.

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