Disney Launches Video On-Demand Service in Portugal
Disney announced plans for a new movie on demand service in Europe, in cooperation with local media group ZON. This will be the first movie on demand service in Europe for Disney.
The new service will launch in Portugal, and will offer on-demand selections of popular Disney and Pixar films including Pirates of the Caribbean: The Curse of the Black Pearl, Ratatouille and Enchanted.
It’s a smart move for the media giant, who continues to strive to control the distribution and branding of its feature content internationally – regardless whether it owns the distribution outlets their films are screened on.
Disney’s SVOD service will launch sometime in November.