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Disney Launches ‘Where’s My Water?’ Merchandise Line

21 May 2012 No Comment

Disney’s hit mobile game Where’s My Water? will now have a merchandise line to go along with it!

In collaboration with Disney Consumer Products, Disney Mobile has launched the first apparel line based on the game. The merchandise line helps extend the story of Swampy the Alligator, the original character from the game, and also includes merchandise featuring Cranky and Allie, Swampy’s friends.

The first product launch will begin in June, but select items are currently available at DisneyStore.com and Disney Store retail locations. The new merchandise line includes electronics accessories, plush novelty toys, apparel and accessories. In the second product launch, consumers will be able to purchase a face-to-face game, electronics, stationary, home accessories and Halloween costumes.

Says JD Edwards, vice president of Media Networks and Games Licensing for Disney Consumer Products:

The ‘Where’s My Water?’ product launch continues Disney’s tradition of developing innovative and story-driven products that enhance consumers’ love for Disney characters and storytelling. The new line expands the ‘Where’s My Water?’ experience by giving fans a way to deepen their relationship with Swampy and his friends outside the virtual realm of the game.

Where’s My Water? launched in 2011, and has since grown to reach the number one spot on the app store in 80 different countries. The app has since launched on Android platforms and the Amazon Appstore.


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