Disney Parks Announce Plans to Extend Sponsorship of Orlando Magic
Disney plans to enhance its presence with digital and social media activities in addition to more signage and visibility at the Amway Center. Fans will be able to enjoy an enhanced and interactive guest experience in The Disney Atrium at the Amway Center.
Disney will also continue to be the official cruise line and theme park of the team.
“Disney believes in Magic, and we’re thrilled to support the downtown venues that serve the community,” said Maribeth Bisienere, senior vice president of Disney Sports Enterprises and Disney Springs. “This sponsorship extension serves as another example of our company’s efforts to help make dreams come true across Central Florida.”
Mickey Mouse helped make the official announcement with the team, even lacing up his shoes and joining the Magic as an honorary player.