Disney VoluntEARS Use Skill-Based Volunteerism to Serve Needs of Communities
As The Walt Disney Company continues to celebrate the 30th anniversary of its VoluntEARS program, some employees are taking on new projects that include graphic design, web design, and financial analysis.
This type of work is called skills-based volunteerism, and recently four teams of Disney VoluntEARS helped the Boys & Girls Clubs in Los Angeles County as they created marketing materials including brochures and websites. The VoluntEARS spent nearly four months working with the clubs on these projects.
The team of VoluntEARS wanted to create a website that would help the club attract donors and bring attention to the many programs offered by the clubs. Disney partnered with the Taproot Foundation, an organization that matches professional skills with nonprofits that need those skills most and would gain the most value from the project. The work done for the Boys and Girls Clubs of Los Angeles County resulted in more than $100,000 of support to the clubs.
The VoluntEARS program started in 1983 at the Disneyland Resort and became a company-wide program in the 1990s.