HSN & Disney Collaborate On ‘Oz The Great and Powerful’ Collection
HSN and Disney have embarked on a new collaboration that will have fans of Disney’s upcoming flick Oz The Great and Powerful very excited.
An exclusive collection of cosmetics, apparel, jewelry and home decor have been created specifically for this special collaboration, all of which are based on the highly anticipated film. To promote their collaboration, HSN will be holding a two-day live event that can be viewed on television, HSN.com and HSN mobile.
Don Gross, vice president, global promotions, The Walt Disney Studios said:
We are so pleased to collaborate with HSN on another amazing film project. The smart, savvy and creative team at HSN have demonstrated their ability to connect and resonate with our core audience, and with this newly announced collection for Oz The Great and Powerful, we know the buzz around this exciting new film will continue to grow.
The apparel, beauty and accessories collections were designed to “reflect the essence” of the film’s three witches, while the home decor and culinary products offer a way for fans to add a whimsical element to their homes. There will also be several exclusive pieces from a variety of labels including Urban Decay, Raven Kauffman, Badgley Mischka and many more.
The collection will be available for sale during the 48 hour special event on March 1 and 2, but you can shop the collection as early as February 14 on HSN.com.
Oz The Great and Powerful will debut in theaters March 8, 2013.