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[20 Jun 2013 | No Comment | ]
The Walt Disney Company and Subway Restaurants Collaborate for Release of ‘Monsters University’ and ‘The Lone Ranger’

This summer Disney is once again collaborating with SUBWAY restaurants to celebrate the release of two highly-anticipated summer movies – Disney/Pixar’s Monsters University and Disney/Jerry Bruckheimer Films’ The Lone Ranger.
SUBWAY is the “Official Training Restaurant for Monsters Everywhere” and throughout the month of June monsters will be making cameo appearances in commercials for the restaurants, and all Fresh Fit For Kids meals will come in a Monsters University reusable backpack. The backpack comes with a code and a chance to win free tickets to see the movie.
In conjunction with the …

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[4 Oct 2012 | No Comment | ]
Subway & Disney Team Up for ‘Wreck-It Ralph’ Promotion

Subway has agreed to collaborate with Disney and launch a marketing campaign to tie-in with the media giant’s upcoming film Wreck-It Ralph.
Generally, fast food establishments have served as sources for studios’ marketing, but Disney wants to promote healthy eating options for kids. Because of Subway’s “Fresh Fit for Kids” meal, Disney decided to choose the sandwich chain to promote their film.
Additionally, Subway offers a lot of exposure for Disney flicks. With more than 37,000 stores in 100 countries, the chain offers a lot of potential for promotion. Jeff Larson, …