Disney Consumer Products recently launched a nationwide search for the Winnie the Pooh “Storyteller of the Year.” The contest celebrates teaching children creativity and life lessons through storytelling.
“Pooh teaches us about friendship, adventure, and to appreciate the simple things in life,” said Stephen Teglas, vice president of classic franchises for Disney Consumer Products. “Through the ‘Storyteller of the Year’ contest we hope to capture some of these sweet family moments and encourage parents to use their best storytelling abilities to spark their child’s imagination and create long-lasting memories.”
To enter the …

To celebrate the debut of the Sofia the First television series, Disney Store has launched a brand-new product line that features a variety of items inspired by the series, including apparel, accessories and toys.
The product line will include:

Sofia the First Costume - This dress-up costume looks just like Princess Sofia’s gown, and is available in sizes 18-24 mos, 2/3, 4,  and 5/6
Sofia the First Light-Up Amulet Necklace - This purple amulet-style necklace resembles Sofia’s from the t.v. series and lights up for hours of fun.
Sofia the First Tiara - Designed to complement the matching costume, this embellished …

The Disney family, actress Alison Sweeney and expectant military moms were all on hand to welcome the newest addition to the Disney empire – the first Disney Baby Store, which opened August 6 in Glendale, CA at The Americana at Brand.
Disney Baby works to provide parents with everything they need right from the start, including a wide range of apparel, furnishings, toys and more.
Bob Chapek, president of Disney Consumer Products, said:
We launched the Disney Baby line to address the needs of moms looking for superior baby products that …

This fall, members of the Boys & Girls Clubs of America across the nation will get an extra dose of Disney magic when they head back to school, thanks to a generous donation by Disney Store. This week, Disney announced that Disney Store, in association with the Disney Friends for Change initiative, will be donating 25,000 school supply kits to the Boys & Girls Clubs of America.
The kits will contain lots of back-to-school essentials themed to Disney Princesses and Cars, including a folder, notebook, pencil case, pencils, ruler, eraser, sharpener, …

Sources have announced that Chase has debuted the Disney Visa Debit Card. Not only does this card give special Cardmember perks to guests who visit Walt Disney World Resort and/or Disneyland Resort, but also when they shop at Disneystore.com and Disney Store retail locations.
Ryan McInerney, CEO of Chase Consumer Banking, says:
Disney’s Visa Debit Card is perfect for fans of Disney who prefer to use a debit card for their everyday spending. With no annual fee, it provides access to Cardmember perks at Disney Theme Parks and Disney Store, and offers …

Disney Store has unveiled their line of exclusive vinyl figures debuting at Comic-Con, and they are extremely limited – if you want to get your hands on one (or all) of these figures, it’s best to act fast.
The highlight of the new collection is the vinyl Frankenweenie figure, which is based on the upcoming Tim Burton film. For $40, you can take him home – but there are only 1,000 available at Comic-Con 2012.
In celebration of Disney/Marvel’s The Amazing Spider-Man and The Avengers, Disney Store has also released two vinyl …

This fall, a new collection will be heading to Disney Store retail locations and DisneyStore.com. The new Disney Villains Designer Collection is centered around a line of 6 limited edition Villains Designer Dolls but will also include beauty products, apparel, home items and stationary.
The six villains this collection takes inspiration from include Cruella De Vil, Evil Queen, Ursula, Mother Gothel, Maleficent and The Queen of Hearts.
Says John Balen, director of hardlines for Disney Store:
The Disney Villains Designer Collection is a unique, stylized and fashion-forward take on these iconic characters. Our …

Disney’s hit mobile game Where’s My Water? will now have a merchandise line to go along with it!
In collaboration with Disney Consumer Products, Disney Mobile has launched the first apparel line based on the game. The merchandise line helps extend the story of Swampy the Alligator, the original character from the game, and also includes merchandise featuring Cranky and Allie, Swampy’s friends.
The first product launch will begin in June, but select items are currently available at DisneyStore.com and Disney Store retail locations. The new merchandise line includes electronics accessories, plush …

Visitors to Orlando will have another Disney destination to take in this summer; taking a cue from the Disney Store that was remodeled last year at the Florida Mall, a brand new Disney Store will be opening this summer in Mall at Millenia.
The store will have many magical Disney touches, including a “Pixie Dust Trail” that winds through the different areas of the store, which are called neighborhoods. Each neighborhood will have its own special features, such as the Disney Princess neighborhood which will include a castle and a “magic …

Exciting events are on the horizon for the Disney Store, as the familiar retailer looks to a bright new future while celebrating its twenty fifth anniversary in 2012.
At the National Retail Federation’s “Big Show,” held yesterday in New York City, Disney Store announce that its interactive store design, first introduced in 2010, will be  in twelve countries by the end of 2012, as the retailer prepares to open its first Chinese store in Shanghai this fall.
“We take great pride in bringing the magic of Disney to families around the world …