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[3 Apr 2011 | No Comment | ]
Disney and Method Team Up to Launch Mickey and Minnie Hand Soaps

Disney Consumer Products and Method have teamed up to launch a Mickey Mouse and Minnie Mouse hand soap, which will be available in stores and online.
Following in the footsteps of all Method products, the Disney soaps are biodegradable, eco-friendly and made from naturally derived ingredients. The Mickey Mouse soap smells like lemonade, and the Minnie Mouse soap has the scent of strawberries.
Lucy Leahy, General Manager of Hand Care at Method Products, said “we were inspired by the opportunity to positively influence kids of all ages to wash their hands with …

Disney Corporate »

[3 Jun 2010 | One Comment | ]
Disney Aspires to Double Licensed Merchandise Sales

In the 2009 fiscal year alone the Walt Disney Company made $27 billion (yes, billion) in sales of licensed products. In a webcast today, Andrew Mooney, head of the company’s consumer-products division, announced that they are aiming to double annual retail sales of licensed products in five to seven years. Disney is counting on big plans to merchandise the newly acquired Marvel characters to help achieve their goal, which could reach as high as $50 billion in product revenue by 2017.
Bloomberg Businessweek is reporting that products tied to “Toy Story …