Articles tagged with: Our365
Disney Corporate »
As part of the company’s efforts to target younger children, Disney has announced the opening of special Disney Baby stores. These stores will specifically offer products for infants and highlight the best of its new infant line, including apparel, nursery items, and bath products.
One store will be opened on each coast, and each will allow Disney executives to interact with parents of newborn children and improve their merchandise. The store’s first location is expected to open next year at the Americana in Glendale, CA, which is conveniently located near Disney …
Disney Corporate, Other »
Quietly, while everyone was focused on theme park expansions on both coasts, “Toy Story 3″ Oscar nominations, and a farewell party for Hannah Montana, Disney up and started a brand new segment of business. But they aren’t marketing it to you, yet. They’re starting with new mommies and daddies, while they’re still in the hospital, caring for their brand new bundles of joy.
In January, Disney launched DisneyBaby.com, and to promote the new website and product line, they’ve taken to 580 of America’s maternity hospitals.
Disney representatives aren’t directly marketing the products …