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[27 Mar 2012 | No Comment | ]
Disney’s Playdom to Launch Animal Kingdom Explorers Social Game

Last year, Playdom scored big with Gardens of Time, the most popular Facebook game. Since then, Disney-owned Playdom has released another hidden-object game entitled Blackwood and Bell Mysteries, and will be adding yet another title to the fast-growing hidden object social game genre – Disney Animal Kingdom Explorers.
The new game takes inspiration from Disney’s Animal Kingdom theme park in Florida, and players will be able to create their own wildlife nature preserve around the Tree of Life. Players will also be able to search for a variety of hidden objects …

Disney Media »

[1 Mar 2012 | No Comment | ]
Marvel: Avengers Alliance Arrives on Facebook

Marvel Entertainment, in collaboration with the Disney Interactive Media Group, have just announced the first social game based on characters from the Marvel universe.
Marvel: Avengers Alliance was developed by Disney-owned Playdom, and is now live on Facebook. The game brings some of the most iconic Marvel Super Heroes and Super Villains to life via a turn-based tactical combat experience unlike any other social games available today.
Says John Spinale, Senior Vice President of Social Games, Disney Interactive Media Group:
Marvel: Avengers Alliance combines epic Marvel characters with Playdom’s industry-leading game mechanics …

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[23 Feb 2012 | No Comment | ]
Disney’s Playdom Launches ‘Blackwood and Bell Mysteries’ Game on Facebook

Disney-Playdom has launched a new hidden-object game on Facebook this week entitled Blackwood and Bell Mysteries. This is Playdom’s second hidden-object game, and aims to make these types of game more social than they have been in the past.
Says Joey Klein, executive producer of Blackwood and Bell Mysteries:
We expected more competition and we think there is space in the market for top-quality storytelling games.We also expect players can play more than one of these games at a time.
Their first game, Gardens of Time, had more of a lighthearted story. This …

Disney Media »

[12 Dec 2011 | No Comment | ]
Disney’s Playdom Launches Popular Facebook Game on iPad

Today, Disney’s Playdom will be launching Gardens of Time, their popular Facebook application, on the iPad.
This marks a huge move for Playdom, as Gardens of Time is the most successful Facebook game created by the company. Since its launch in April, the game has taken players by storm – currently, there are 9.1 million monthly active users and 2.1 million daily active users.
By adapting the social game to the iPad, Disney’s Playdom hopes to continue their success. The game will be integrated with OpenFeint, Game Center, and Facebook, meaning iPad …

Disney Corporate, Disney Media, Disney Parks »

[3 Jun 2011 | No Comment | ]
Iger Discusses the New Disney.com and Future of Digital Entertainment

In a discussion yesterday at the All Things Digital conference in Rancho Palos Verdes, Disney CEO Robert Iger explained the upcoming retooling of the Disney.com website. The site, which has undergone multiple iterations over the years, will soon become an “uber-network” for all aspects of the Disney company. With the revamp of the website, Disney entertainment will be made directly available to consumers, allowing users to stream movies, television shows and games through a subscription, pay-per-view, or advertising-based service right on the site. The new Disney.com will also offer a …

Disney Corporate, Disney Media »

[14 May 2011 | No Comment | ]
Disney’s Playdom to Pay Three Million Dollars in FTC Settlement

Disney’s Playdom, a social gaming platform, has agreed to a $3 million settlement for claims from the Federal Trade Commission that the company had illegally collected and disclosed personal information about children.
The specific complaint was that Playdom had violated the Children’s Online Privacy Protection Rule (COPPA). According to the FTC, Playdom, via its acquisition of Acclaim Games in May of last year, collected kids’ e-mail addresses, names, locations and other private information, and then made that information public without the consent of parents.
Said Jon Leibowitz, chairman of the FTC:
Let’s be …

Disney Media »

[11 Apr 2011 | No Comment | ]
Disney’s Playdom Introduces New ‘Gardens of Time’ Game on Facebook

Disney Interactive’s Playdom announced the launch of their new hidden object game Gardens of Time on Facebook last week.
By adding a social element to a traditionally downloadable hidden object game, players are able to share accomplishments with their network of friends and engage in social play previously unheard of with these types of games.
Says John Hsu, Playdom’s Senior Producer for Gardens of Time:
Gardens of Timeredefines the previously solitary experience of downloadable hidden object games by adding a variety of social features so players can share the excitement and challenge with their …

Disney Corporate, Disney Media, Other »

[26 Jan 2011 | No Comment | ]
Disney Interactive Shifts Focus, Eliminating 200 Positions

In an attempt to stem losses which number in the hundreds of millions, Disney Interactive announced radical changes to its business plan on Monday.  The company will shift attention away from creation of console games, and instead focus on online and mobile entertainment.
The move included the layoff of approximately 200 employees, as well as the closure of an entire game development studio.
Co-Presidents John Pleasants and James Pitaro, who joined the company in October, said in an email to employees Monday night that the move was necessary.  “Reorganizations require very difficult decisions …

Disney Corporate, Disney Media »

[24 Sep 2010 | No Comment | ]
Disney Interactive Media President Steve Wadsworth Resigns

The LA Times is reporting that Steve Wadsworth, the president of Disney Interactive Media is leaving the company. Disney has made quite a foray into the gaming community, but while their footprint has grown, profits have not necessarily followed.
In its most recent quarter, the group had an operating loss of $65 million on revenue of less than $200 million in revenue. This shows both Disney’s commitment to the space as well as the difficulty it is having in gaining a strong presence. From the article:
“We believe fully …

Disney Corporate »

[29 Jul 2010 | 2 Comments | ]
Playdom Investor Discusses Why Disney Took the Plunge

In a very interesting interview, the Wall Street Journal’s Venture Capital Dispatch blog hears from Jeremy Liew, a partner with one Playdom‘s venture capital investors, about why he thinks Disney bought the social gaming company and where they’re headed.
According to the Liew, it made sense for Disney to go after Playdom, a smaller- and lower-priced social gaming company than industry leader Zynga. Valued in the billions, Zynga has become almost too expensive for acquisition, while secondary characters Playdom (acquired by Disney) and Playfish (acquired by Electronic Arts) both sold for …