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Disney Corporate, Disney Parks »

[22 Mar 2016 | No Comment | ]
Disney Parks Donates $2 Million to Make-A-Wish After #ShareYourEars Campaign Success

After the success of the #ShareYourEars campaign, Disney Parks announced that it increased its original $1 million donation to Make-A-Wish to $2 million.
For the #ShareYourEars campaign fans were encouraged to share images of themselves wearing Mickey ears and use the hashtag for the campaign when the photos were shared on social media.
For each #ShareYourEars hashtag, a donation from the Walt Disney Parks and Resorts was unlocked until the total reached $1 million.
In response to the success of the campaign, Bob Chapek, chairman of the Walt Disney Parks and Resorts said, …

Disney Corporate, Disney Parks »

[23 Feb 2016 | No Comment | ]
Disney Parks Launches #ShareYourEars Online Campaign to Aid Make-A-Wish

As part of the Disneyland Resort Diamond Celebration, Disney Parks has launched a new social media campaign aimed at providing a $1 million donation to Make-A-Wish.
For each “ear photo” fans share on Facebook, Instagram, or Twitter with the hashtag #ShareYourEars DisneyParks will donate $5 to Make-A-Wish. The end goal is a $1 million donation.
Disney and Make-A-Wish have worked together since 1980, granting more than 100,000 wishes for kids with life-threatening medical conditions.
Fans can share their ear photos online through March 14. For more information about the #ShareYourEars campaign visit ShareYourEars.org.