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[19 Sep 2010 | No Comment | ]
Tinker Bell, the New Face of Energy Conservation

In an effort to inspire today’s youth and their parents to adopt positive energy efficiency practices, the U.S. Department of Energy (DOE) and The Advertising Council have created a new series of Public Service Announcements (PSAs) using Disney’s beloved Tinker Bell. The Walt Disney Studios developed the new PSAs as part of a nationwide effort to reduce energy consumption. Designed to educate 8-12 year olds on how to save energy, the PSAs will appear on television, in outdoor advertising mediums, and on the internet.
Even though the 8-12 year old …