The Walt Disney Company Named “Most Powerful Brand” and One of the World’s “Most Admired Companies”
Fortune named The Walt Disney Company to its list of the World’s Most Admired Companies for 2016. The Company is listed in the number one spot on the entertainment industry list, and it is number five on the Top 50 Rank this year.
The rankings from Fortune are “the definitive report card on corporate reputations” according to the magazine’s website.
Prior to landing on Fortune’s list, the Company was named the World’s Most Powerful Brand by Brand Finance, a London-based brand valuation consultancy.
Brand Finance evaluates thousands of global brands each year to determine which are the most powerful. They measure factors including loyalty, promotion, and familiarity. In their report Brand Finance noted The Company’s strength is “founded on its rich history and original creations, however its now dominant position is the result of its many acquisitions and the powerful brands it has brought under its control.”