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Articles tagged with: Disney Consumer Products

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[9 Sep 2014 | No Comment | ]
Disney Consumer Products and Marvel Announce ‘Marvel Super Hero September’

Disney Consumer Products and Marvel recently launched a new initiative aimed at celebrating what being a super hero is all about.
The national mulit-platform campaign, Marvel Super Hero September, combines retail partnerships, licensing partners, advertising, and online activations to encourage the public to “Power Up Like a Marvel Super Hero.”
“Marvel Super Hero September is giving us the opportunity to assemble some of the very best of our licensees and retailers to showcase the power and reach of the Marvel brand,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products. …

Disney Movies »

[3 Jun 2014 | No Comment | ]
Disney Consumer Products Releases a Wicked Collection of ‘Maleficent’ Products

Just as Disney’s Maleficent hits theaters, there’s a whole new collection of merchandise inspired by the iconic villain.
The Maleficent product collection includes clothing, cosmetics, toys, designer shoes, accessories, and more.
“The Maleficent product collection embodies both light and dark color palettes of the film’s iconic characters and settings,” said Jonathan Symington, vice president and general manager of licensing for Disney Entertainment and Games at Disney Consumer Products. “From high-end fashions to beautiful dolls and role play, we have produced an enchanting collection to thrill fans of all ages.”
The collection includes items …

Disney Corporate, Other »

[6 Apr 2014 | No Comment | ]
Disney and Kohl’s announce a Disney-Branded Apparel Collection with Jumping Beans Brand

Disney recently announced a new branded apparel line at Kohl’s featuring Mickey Mouse and Minnie Mouse.
The Disney-branded apparel collection is available under the Jumping Beans brand and is found exclusively at Kohl’s stores nationwide.
While the first capsule of merchandise features everyone’s favorite mouse duo, new collections inspired by Disney characters and stories will be available each season.
“Families are at the center of everything we do, and now they will experience some Disney magic during their Kohl’s shopping experience,” said Josh Silverman, executive vice president, global licensing at Disney Consumer Products. …

Disney Corporate, Disney Movies »

[14 Mar 2014 | No Comment | ]
Marvel Launches New Lines of Drinkware Products Featuring Top Super Heroes

Marvel Entertainment, LLC is launching several new drinkware lines that will include Marvel characters from the Avengers and Spider-Man franchises.
Some of the designs are inspired by Marvel’s Captain America: The Winter Soldier, The Amazing Spider-Man 2, and Marvel’s Guardians of the Galaxy.
One of the new product collaborations is with Thermos and will be available later this summer, just in time for back-to-school. The products will feature characters from The Avengers, Spider-Man, and Guardians of the Galaxy.
In addition to insulated containers, the Thermos line will also include lunch kits and food …

Disney Media, Disney Movies »

[11 Mar 2014 | No Comment | ]
Disney, Marvel, and Oral-B Collaborate on New Disney Magic Timer App by Oral-B

Getting kids to brush their teeth for the recommended amount of time is often a daily challenge for parents. But now, there’s an app for that.
Oral-B has teamed up with Disney and Marvel to create the Disney Magic Timer App by Oral-B that will help kids increase their brushing time.
Dentists recommend brushing for at least two minutes, but most kids don’t spend more than one minute brushing their teeth. The Disney Magic Timer App is designed to help parents extend the brushing time for their kids.
The app encourages kids to …

Disney Corporate, Disney Media, Disney Movies »

[21 Feb 2014 | No Comment | ]
Disney Consumer Products Debuts New Toys at the American International Toy Fair

Disney Consumer Products is ready to dominate the boys toy aisles this year with new toys inspired by soon-to-be-released movies and television series.
The highly anticipated toy lines feature products from Disney’s Planes: Fire & Rescue, Star Wars Rebels, Marvel’s Guardians of the Galaxy, and The Amazing Spider-Man 2.
At the 2014 American International Toy Fair Dane Cook (Planes: Fire & Rescue), Freddie Prinze, Jr. (voice of Kanan in Star Wars Rebels), and The Amazing Spider-Man 2 stars Andrew Garfield and Jorge Vega revealed never-before-seen toys to retailers and industry influencers.
“Disney Consumer …

Disney Corporate, Disney Movies »

[17 Dec 2013 | No Comment | ]
Marvel Entertainment Announces New Line of Helmets Featuring Superheroes

Marvel Entertainment has announced the release of a new line of helmets featuring some of their top superheroes.
The news comes quick on the heels of the announcement of the company’s new line of Marvel Super Hero bikes and tricycles from Huffy.
The new line of helmets will feature cutting edge 3D designs that incorporate bold colors and stylized imagery of Marvel’s heroes including the Avengers and Spider-Man. The 3D features will use the hero’s icons, including Thor’s winged helmet and Captain America’s indestructible shield.
“At Marvel we are constantly looking to showcase …

Disney Media »

[6 Dec 2013 | No Comment | ]

With less than three weeks to go until Christmas, the Disney Store has released a Top 10 Wish List featuring some of the hottest toys of the season.
The top 10 list is a visual guide to make last-minute shopping trips easier on shoppers and includes action figures, dolls, and plush toys.
On the list are the popular it’s a small world Singing Dolls, Toy Story Talking Action Figures, Disney Animators’ Collection Dolls, and toys featuring characters from Sofia the First and Jake and the Never Land Pirates. The list also includes …

Disney Corporate »

[28 Nov 2013 | No Comment | ]
Marvel and Huffy Collaborate on New Line of Bicycles, Tricycles, and Scooters

Marvel Entertainment and Huffy have announced they are developing a new line of bicycles, tricycles, scooters, and accessories bringing super hero fun to the market.
The new products will be an expansion of the bike category for Marvel, transforming the bikes into essential gear for kids who want to play out their favorite super hero missions.
The new line of bikes and accessories will focus on Marvel’s main franchises including Marvel’s Captain America: The Winter Solider and Columbia Pictures’ The Amazing Spider-Man 2. The bikes will be in stores in the spring …

Disney Corporate, Disney Parks »

[23 Nov 2013 | One Comment | ]
Sales of Disney-branded Fruits, Vegetables, and Snacks Has Tripled in Last Two Years

It’s been three years since Disney launched its company-wide Disney Magic of Healthy Living initiative and in the past two years sales of Disney-branded healthy snacks has tripled.
Disney Consumer Products has created Disney-branded fruits, vegetables, snacks, and lunches as part of the Magic of Healthy Living initiative. The products include Foodles snack packs with fruits and cheese, Crunch Paks featuring fresh fruit, and Marvel-themed Snackers packs that feature fruits, cheese, and pretzels.
More than 3.1 billion servings of Disney-branded fruits and vegetables have been sold since the Magic of Healthy Living …