Home » Disney Corporate, Disney Media

Details on Apple’s Influence on Disney’s Technology Strategy

25 July 2010 No Comment

Steve Jobs is one of the most influential men in America, so it is not surprising to learn that his influence extends to the halls of Disney’s headquarters.

In an interview with Fortune, Anne Sweeny, Co-Chair of Disney Media Networks, discusses the strong influence Apple and particularly Apple’s technology have had on Disney and ABC. In many ways Disney has been more successful in transitioning to the digital age than many of it’s competitors. Since Steve Jobs is the largest shareholder of Disney stock, as well as being on its board of directors, it only stands to reason that the technology giant would have an influence on Disney. Discussing the announcement of the video iPod, Sweeny says:

But it was a critical moment for our group, because we realized something. We had talked for so many years about change and being available to our viewers and suddenly it had happened. And it really sparked every change we’ve made since then.

Disney has had a mixed track record in embracing technology, but it seems that on the media front at least, Apple’s influence has helped them achieve a front-runner status. According to RBR Media, ABC.com is the currently the #1 Online broadcaster. While that may not be adding much to the bottom-line yet, Apple has shown that getting a strong brand in technology can be an enduring asset.


Related Posts

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.