Disney Consumer Products recently launched a new product line inspired by the upcoming Disney Channel animated series Elena of Avalor.
The new series debuts on Disney Channel on July 22 and tells the story of Elena, a new princess in the kingdom of Avalor – a fairytale land inspired by Latin and Hispanic cultures and folklore.
The new Elena of Avalor products are currently available at the Disney Store, and additional products will be available at mass retailers starting in July. Licensees include Hasbro, Jakks, Amscan, Studio Fun, and Children’s Apparel Network.
Items …

Finding Dory, the highly anticipated sequel to Finding Nemo, is set to swim into theaters this summer and Disney Consumer Products has recently announced the product lineup for the film.
The global product line for the film was created by Bandai.
“With the beloved characters from Finding Nemo joining a fantastic new supporting cast of friends, our expansive line is sure to spark imaginations worldwide to share in Dory’s aquatic journey,” said Kenji Washida, Vice President of Brand Management, Bandai America Incorporated in a press statement. “From kids to adult collectors and …

Disney Consumer Products recently announced the launch of a new line of Star Wars branded fruits and vegetables to celebrate the addition of Lucasfilm to The Walt Disney Company’s Healthy Living Commitment.
The new products include Star Wars-themed bagged apples by Sage, citrus fruit from Dayka Hackett, carrots from Kern Ridge, and grapes with Yoda-themed packaging by Four Star.
Samples of the new products were unveiled at the PMA Fresh Summit Convention and Expo in Atlanta. All of the fruits and vegetables meet the nutritional guidelines put in place by Disney.
Other new …

Disney Publishing Worldwide has announced the launch of a new multiplatform property called ‘Star Darlings.’
This property features 12 unique girls who encourage tweens to celebrate individuality, make positive choices, and show they can make any wish a reality.
The North American launch includes two novels and other Star Darlings content will include a storytelling and lifestyle app, music from Walt Disney Records, an animated series of shorts on YouTube, and a fashion dolls line created with JAKKS Pacific that will be sold at Justice stores.
Each Star Darling has her own wish …

Marvel is expanding its brand and branching out into sporting goods and accessories.
This new venture comes after the brand was featured in a custom edition insert ‘The Body Issue: Super Heroes Edition’ that was included in the most recent issue of ESPN The Magazine. Marvel also had a presence at the X Games 2015 where Next X Park was renamed Marvel Next X Park.
Marvel is working with Santa Cruz Skateboards, ,Madd Gear Scooters, and SMS Headphones to introduce new retail items this year.
Santa Cruz Skateboards introduced a full line of …

The Walt Disney Company has announced that it will be combining two of its divisions – Disney Consumer Products and Disney Interactive.
The new segment will be called Disney Consumer Products and Interactive Media (DCPI) and will be led by Leslie Ferraro, Co-Chair Disney Consumer Products and Interactive Media President for DCP, and Jimmy Pitaro, Co-Chair Disney Consumer Products and Interactive Media President for Disney Interactive.
The announcement was made by Chief Operating Officer Tom Staggs.
“As technology and digital entertainment continue to evolve, a shared innovation strategy will enable this new segment …

Disney Consumer Products recently announced the theme for its pavilion at this year’s D23 Expo – ‘Tradition Meets Innovation.’
The Disney Consumer Products pavilion will give fans a chance to enjoy interactive opportunities exploring stories and new experiences that celebrate Disney, Pixar, Marvel, and Star Wars.
Fans will have a chance to see new product innovations, fashion, books, apps, and shop for Disney Store collectibles. Artist signings and stage presentations are also on the schedule.
Some of the events include:

Playmation Marvel’s Avengers: Expo attendees will get a chance to be among the first …

The newest Disney/Pixar animated feature, Inside Out, opens in a little more than week and Disney Consumer Products has announced a new line of merchandise inspired by the film.
The merchandise includes collections by TOMY, Freeze, Ugg, Random House, Disney Publishing Worldwide, and the Disney Store. Items include figures, plush toys, playsets, apparel, accessories, books, tech, and more.
The Inside Out collection brings to life the emotions that star in the film – Joy, Sadness, Anger, Disgust, and Fear.
“Inside Out’s eclectic cast inspired a whimsical product line that is full of personality …

Disney Consumer Products has announced the release of Playmation – the next step in the evolution of play.
This all-new play systems combines toys and wearables that use smart technology to allow kids to run around, use their imaginations, and become their favorite hero or heroine from Disney stories.
“Playmation takes the best the digital world has to offer and uses it to create supercharged, real world play,” said Leslie Ferrarro, president of Disney Consumer Products. “This is play updated for today’s kids – bringing their imaginations to life as they go …

Friday, September 4 has been announced as ‘Force Friday’ – the day all the new merchandise for Star Wars: The Force Awakens arrives in stores.
The announcement was made on StarWars.com.
Force Friday is going to be a global event for fans to celebrate the launch of the Star Wars: The Force Awakens merchandise including toys, collectibles, books, apparel, and more.
The merchandise will hit store shelves at 12:01 a.m. and stores around the world will be opening their doors at that time.
“Every lightsaber, every action figure, every LEGO set tells a story …