Disney Unveils “World of Cars” Online
Disney formally unveiled an online community created for kids and themed to the Pixar film favorite, Cars. World of Cars includes games, interactive activities, and more!
The online world allows users to “create a car” when they sign up, then interact with Cars characters Lightning McQueen, Tow Mater, and others while also interacting with fellow users and players online. Disney’s goal for the online community is to keep kids anticipating the release of Cars 2 in 2011 and the opening of Cars Land in Disney California Adventure in 2012.
This is Disney’s fifth online community.
Be sure to check out our source article, where the LA Times interviews Rachel DiPaola, the game creator and Disney product director who oversaw the building of World of Cars Online.