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[8 May 2012 | No Comment | ]
L.A. Toy Company Sues Marvel Over ‘Iron Man’ Merchandising Deal

Last week, owner of Los Angeles toy company Box-O-Mania Maxim Tselevich sued Marvel Entertainment over an alleged Iron Man merchandising deal gone wrong.
Tselevich claims that in 2010 both companies worked out a deal to create special Iron Man’s Lair Play Boxes, playhouses that featured Iron Man and would be released in November of 2010 to coincide with the release of Iron Man 2 on DVD.
According to the lawsuit, Box-O-Mania claims that Marvel “game them the runaround for months,” refusing to give over the artwork and intellectual property rights required in …