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Disney Corporate, Disney Media, Disney Movies »

[6 Oct 2015 | No Comment | ]
Disney Consumer Products and Interactive Media and Hasbro Launch Playmation’s Marvel Avengers

Disney Consumer Products and Interactive Media and Hasbro have launched Playmation Marvel’s Avengers.
This new system of connected toys and wearables “fuses technology and digital storytelling” while creating a new category of play for consumers. The toy/game hybrid is meant to inspire kids and parents to get active and creative.
“Playmation blends technology, storytelling and imagination in a way that’s made for today’s digitally-savvy kids. Our research shows families are looking for a new way to play that’s active, creative and technology-infused – and Playmation is just that,” said Nitin Chawla, Vice …