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Tinker Bell, the New Face of Energy Conservation

19 September 2010 No Comment

In an effort to inspire today’s youth and their parents to adopt positive energy efficiency practices, the U.S. Department of Energy (DOE) and The Advertising Council have created a new series of Public Service Announcements (PSAs) using Disney’s beloved Tinker Bell. The Walt Disney Studios developed the new PSAs as part of a nationwide effort to reduce energy consumption. Designed to educate 8-12 year olds on how to save energy, the PSAs will appear on television, in outdoor advertising mediums, and on the internet.

Even though the 8-12 year old bracket may seem like a small target audience, a recent online survey of tweens released by the Ad Council found that 87 percent say that saving energy is important and 65 percent believe that saving energy on a daily basis is not hard.

“We are pleased to expand our energy efficiency campaign with these new PSAs developed in collaboration with the Department of Energy and The Walt Disney Studios,” said Peggy Conlon, President & CEO of the Ad Council. “These new PSAs, featuring Tinker Bell, will provide children with simple energy saving tips and inspire families to take action so we can become less energy dependent.” (-WDW Public Affairs)

Audiences are encouraged to visit www.energy.gov/kids where they can find tips on energy efficient behaviors, learn about new technological advances to reduce energy consumption, and fun surprises.

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Photo copyright Disney

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