Walt Disney Parks and Resorts Announces Strategic Alliance with Kimberly-Clark Corporation
The alliance means the company will increase their offerings within Walt Disney World Resort, Disneyland, and Disney Cruise Line including new Baby Care Center hosted by Huggies.
The current Baby Care Centers at the theme parks will now feature Kimberly-Clark products for purchase including Huggies diapers, Kleenex tissues, and Pull-Ups training pants.
The new strategic alliance is building on the existing relationship between Kimberly-Clark and Disney Consumer Products, media networks, and The Walt Disney Studios.
The alliance will also include the availability of Kimberly-Clark products in merchandise locations at the Walt Disney World Resort, Disneyland Resort, and on Disney Cruise Lines, and the use of Kimberly-Clark products in locations in the theme parks and on the cruise ships.
Stroller rental sponsored by Kimberly-Clark is also part of the deal as is a sponsorship by Pull-Ups for the Disney Junior – Live on Stage show.