The Disney family, actress Alison Sweeney and expectant military moms were all on hand to welcome the newest addition to the Disney empire – the first Disney Baby Store, which opened August 6 in Glendale, CA at The Americana at Brand.
Disney Baby works to provide parents with everything they need right from the start, including a wide range of apparel, furnishings, toys and more.
Bob Chapek, president of Disney Consumer Products, said:
We launched the Disney Baby line to address the needs of moms looking for superior baby products that also help them celebrate the joys of being new parents. Today marks another important milestone in the growth of the Disney Baby brand as we continue to provide moms with the exceptional quality and innovation they expect from Disney through expanded retail experiences.
Both the retail store and the online boutique offer a range of products organized around the different aspects of baby’s day, including playtime, mealtime, bathtime, on-the-go, dressing baby, getting ready, baby’s firsts and in the nursery. The celebration of the grand opening of the store featured a display of Disney Baby brand products, samples and demonstrations.
In addition to the new store, many Disney Baby products will also be available Disney Store locations nationwide and online at DisneyStore.com/disneybaby.