This agreement gives AT&T marketing and branding opportunities including sponsorship of Disney soccer events and runDisney events at the ESPN Wide World of Sports Complex.
In addition to the marketing opportunities, Disney will work with AT&T to educate cast members and guests about AT&T’s “It Can Wait” initiative that educates consumers about the dangers of texting while driving.
Both companies plan to work together to enhance the experience of guests using smartphones and tablets while at the parks. Cast members will also be using new mobile devices on AT&T’s network to help deliver guest services.
“We are excited about the opportunity to work with AT&T,” said Meg Crofton, president of Walt Disney Parks and Resorts Operations, United States and France. “This alliance joins two companies that share a commitment to providing quality experiences, and we look forward to the collaboration as we continue to leverage technology to enhance the experience for our guests.”
AT&T will enhance its network across Walt Disney World Resort and Disneyland Resort using more than 25 distributed antenna systems to increase wireless capability in areas with high mobile traffic. There will be 10 cell sites across the Walt Disney World Resort to provide wide-ranging mobile services to guests, and there will be more than 40 repeaters to enhance the mobile experience for guests and cast members.