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Disney Store Unveils New Disney Villains Designer Collection

29 June 2012 No Comment

This fall, a new collection will be heading to Disney Store retail locations and DisneyStore.com. The new Disney Villains Designer Collection is centered around a line of 6 limited edition Villains Designer Dolls but will also include beauty products, apparel, home items and stationary.

The six villains this collection takes inspiration from include Cruella De Vil, Evil Queen, Ursula, Mother Gothel, Maleficent and The Queen of Hearts.

Says John Balen, director of hardlines for Disney Store:

The Disney Villains Designer Collection is a unique, stylized and fashion-forward take on these iconic characters. Our design team created a frightfully beautiful collection that is a new and exciting interpretation of the classic Disney Villains we love to hate.

If you want to get your hands on any of the items in this limited edition collection, especially the dolls – which are limited to 13,000 worldwide – mark your calendars with the following release dates.

  • Dolls – The 11 1/2 inch dolls will retail for $79.50 each, with a select number of complete sets of dolls available at DisneyStore.com beginning in August and Disney Store retail locations in September.
  • Apparel & Accessories – The apparel collection will include six fashion tops featuring the different villains as well as tote bags, wallets and scarves. Prices start at $14.50 and up.
  • Beauty – This collection will feature a 3-pack lip loss set, a 6-color eyeshadow palette, a 6-color nail polish assortment as well as a cosmetic bag and compact mirror. Prices start at $14.50 and up.
  • Home & Stationary – A selection of home items featuring these iconic Disney Villains – including ceramic mugs, journals, stationary sets and lithographs – will be available to round out the collection. Prices start at $12.50 and up.

All items will be online beginning in August, with a select number of items heading to Disney Store locations nationwide in September. To locate a Disney Store near you, please visit DisneyStore.com/storelocator.


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