Disney’s Club Penguin Launching Magazine in UK

Club Penguin, Disney’s popular virtual world for kids, will be launching a print magazine in the UK. The company hopes the magazine will help Club Penguin compete against rivals Bin Weevils and Moshi Monsters.

The magazine will launch February 9, and will be a test for whether print titles are viable for other countries. Lane Merrifield, one of three co-founders who created Club Penguin, says:

This type of printed magazine for kids is certainly more popular in the UK than elsewhere in the world. We get literally tens of thousands of pieces of artwork sent to us every month which we share on the site and give kids points in-world. It’s imperative that we also have kid-created content in the magazine as well.

Rather than judge the success of the magazine by the number of magazines sold per month, Disney instead will calculate how many of the game codes and “extras” included with the magazine are redeemed online. The magazine will retail for £2.99.


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