The official release party begins at 7:30 a.m. Saturday at the World of Disney in the Downtown Disney Marketplace. Parking for the party will begin at 3 a.m. and guest can start forming a line in the designated queue area at 4 a.m. Disney will be distributing wristbands to guests in line.
There will be purchase limits in place at the World of Disney on September 21 and 22. Guests will be able to purchase one of each style of Vera Bradley bags in the Just Mousing Around collection, and one of each style of bag in the Midnight with Mickey collection. Each collection has eight styles total. These purchase limits are while supplies last and are subject to change without notice.
On Monday, September 23 the purchase limits change for Walt Disney World and Disneyland, when guests purchases will be limited to two of each style of bag in Just Mousing Around collection and two of each style in the Midnight with Mickey collection.
Disney has also announced that Barbara Bradley Baekgaard, the co-founder of Vera Bradley and the company’s Chief Creative Officer, will be attending the September 21 launch party. She’ll be meeting fans from 8-9:30 a.m. and a limited number of wristbands will be distributed on a first come, first serve basis to guests making purchases.
The Disney Collection by Vera Bradley is only available at the Disney Parks, and will also be sold at the Disney Parks online store beginning in late October.