MouseGear Gets a Makeover

Epcot’s MouseGear has recently undergone some improvements to enhance the store’s appeal.

Originally opened in 1999, the huge store, located in Future World, serves as an emporium of sorts, and is loaded with all manner of Disney merchandise.  And although the store has always been popular, recently, Epcot’s leadership began to explore how they could make the great store even better.

In a project that began 18 months ago with planning input from a team representing retail design best practices from around the world, Disney Imagineers brought to life a new vision for the store.  Construction began in August 2010 and was completed in phases to minimize the impact on guests to Epcot.  The construction wrapped up in June.

Enhancements to the store include many details that make navigating the space easier.  The team lowered the height of fixtures to create the sense of a larger space.  They have also added color coding to each merchandise area, and a handy map to show guests where everything is.  In addition, registers have been relocated throughout the store to various locations, so that the previous “wall of registers” – and the ensuing congestion – has dissipated.

Cast Members who work in the store weren’t left out of the upgrade, either.  New uniforms include embroidery depicting Future World’s most notable icon, Spaceship Earth, as well as a hidden Mickey.

Drop by MouseGear, and let us know what you think of the upgrades.  We predict that this store, which has always been a fun place to shop, will now be even better.


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