Transitions Optical has signed an agreement with the Walt Disney World Resort to act as a sponsor for several events including the Festival of the Masters in Downtown Disney.
The sponsorship agreement also includes the runDisney series and signature events at Epcot including the Epcot International Flower & Garden Festival and the Epcot International Food & Wine Festival. Other events include the Atlanta Braves Spring Training and the Summer Festival at the ESPN Wide World of Sports Complex.
The event sponsorship will encourage those who wear prescription eyeglasses to enhance their visual experience at these events and beyond with Transitions® adaptive lenses™.
While Disney guests experience the events sponsored by Transitions Optical, they will also have an opportunity to learn more about the Transitions family of products.
“We are excited to have Transitions Optical as a new sponsor at some of our signature events across Walt Disney World Resort,” said Michael Cohen, vice president of alliance management for Walt Disney World Resort. “Transitions will showcase its product and allow guests at some of our most popular events to try the Transitions Signature lenses in their own prescription.”
As part of the campaign that touts Transitions lenses as the “Official Sponsor of Sightseeing,” Transitions Optical will bring Major League Baseball Hall of Famer Cal Ripken, Grammy-winning country artist Darius Rucker, and Food Network star Chef Robert Irvine to several of the events at Walt Disney World to interact with guests.
Transitions Optical will also be hosting giveaways at the signature events, including prizes featuring signed memorabilia from the celebrity ambassadors.