Guests can unlock the contributions by participating in conservation missions while exploring Pandora, and will be able to choose which animals will receive the donations.
The program – Connect to Protect – was officially announced Thursday morning during a press event to launch Pandora.
“Disney’s Animal Kingdom and Pandora – the World of Avatar both demonstrate that every animal, endangered or otherwise, requires a healthy habitat to thrive,” said Walt Disney World Resort Presidnet George A. Kalogridis during the press event. “Through Connect to Protect, our guests will join us in helping protect the habitats critical to 10 animals here on Earth and share in our commitment to nature.”
Guests at Animal Kingdom and Pandora can take part in the conservation “missions” via Facebook Messenger. When they complete one or more missions each guest will unlock a $10 contribution that will be made through the Disney Conservation Fund. A $5 donation will be unlocked just for talking about conservation with Pandora’s digital ecological specialist Fitsimti “Fits” Buckley.
Then guests can choose how the contribution – up to $100,000 per animal – will help protect or restore habitats for one of 10 categories of animals including: apes, elephants, butterflies, coral reefs, cranes, monkeys, rhinos, sea turtles, sharks/rays, and tigers.
The funds will go to the Reverse the Decline organizations that are supported by the Disney Conservation Fund.