Home » Disney Corporate, Disney Movies

Disney Consumer Products Introduces New Disney-Branded Bagged Apples

By
21 October 2014 No Comment

frozen applesDisney Consumer Products recently introduced new Disney and Marvel branded bagged apples at grocery stores around the country.

The bagged apples feature both Frozen and Marvel’s Spider-Man branded bags and are packaged to inspire kids to eat more fruits and vegetables.

“Beyond the toy aisle, Frozen is also keeping the produce section fresh and cool,” said John T. King, vice president of licensing, consumables, Disney Consumer Products. “The global appeal of our stories and characters gives Disney Consumer Products an opportunity to continue to expand our produce portfolio and empower parents with more nutritious food options for their kids.”

Earlier this year, Disney Consumer Products worked with Albertsons on a summer fruit program that saw increased traffic and produce sales at participating stores. DCP also worked with Winn-Dixie on a collaboration that included signage with Disney characters, Disney-themed events in stores, and samples of fresh fruits and vegetables.

These collaborations with Disney Consumer Products are part of the Disney Magic of Healthy Living initiative which helps to inspire families to lead healthier lifestyles.

Source

Related Posts


Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.