Disney Consumer Products and Interactive Media and Dole Food Company recently announced a new co-branded line of fresh produce featuring iconic characters from the Disney universe.
The produce will feature characters from Disney, Pixar, Star Wars, and Marvel and will be available at grocery and retail stores this fall.
“Disney and Dole have a shared mission of providing high quality produce to help families lead healthier lives,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products and Interactive Media, in a press release. “As an industry leader in licensed food, we are excited to pair our unrivaled portfolio of brands, characters and stories with Dole’s fresh fruits and vegetables to support parents as they encourage their kids to make healthier food choices.”
The brands are launching their first collaboration this fall and will also launch digital integrations, in-store activities, and themed recipes.