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Disney Launches DisneyBaby.com

20 January 2012 No Comment

On Tuesday, Disney announced the launch of DisneyBaby.com, an online showcase of Disney-branded baby apparel as well as a destination for inspirational ideas, tips from real moms and more. The Huggies brand is DisneyBaby.com’s exclusive sponsor.

Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products says:

Disneybaby.com continues Disney’s longstanding tradition of helping families create magical moments together. Our new destination emphasizes the joys of parenthood by offering tools, products and everyday solutions in a fun but meaningful way that resonate with mom’s and dad’s desire to bond with their baby.

The website is organized around several key moments during the average parent’s day, including “Getting Ready,” “In the Nursery,” “Dressing Baby,” “On the Go,” “Mealtime,” “Playtime,” “Bathtime,” and “Baby’s Firsts.”

In addition to being able to read and share parenting tips and buy Disney-branded baby apparel and accessories, DisneyBaby.com also offers parents a chance to upload photos of baby and share their favorite memories.

Brooke Chaffin, Senior Vice President of Disney Interactive Moms and Family, sums up the goal of the site well:

“We are very excited to introduce a new destination that shows expectant and new parents how to add a little Disney magic to their growing family’s life.”


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