Jamba Juice Takes Flight with New Marketing Campaign Tied to Disney’s Planes
The restaurant chain has announced its first major theatrical motion picture promotion with The Walt Disney Company for the release of Disney’s Planes, making Jamba Juice the exclusive food and beverage provider participating in promotions for the movie.
Disney’s Planes tells the story of Dusty, a plane with dreams of racing and a fear of heights. Dane Cook provides the voice of Dusty as part of cast of all-stars including Stacy Keach, Brad Garrett, Teri Hatcher, Julia Louis-Dreyfus, John Cleese, and Cedric the Entertainer.
Disney adopted a healthy eating program several years ago and has been working with brands that encourage nutritious, minimally-processed whole foods vital to supporting the health and well-being of kids and families. The company recently partnered with Subway to celebrate the release of Disney/Pixar’s Monsters University and Disney’s The Lone Ranger.
Jamba Juice recently created the Jamba Kids platform to support children’s nutrition. The new kid’s meals include Jamba Kids smoothies and that’s where the marketing for Disney’s Planes takes off.
The restaurant will promote the movie in all of its participating retail stores with three limited edition collectible cups with the purchase of a Jamba Kids smoothie. The cups feature three characters from the film – Dusty, Ripslinger, and El Chupacabra.
“Both Disney and Jamba Juice understand the challenges faced by parents regarding their family’s health and are deeply committed to bringing awareness and solutions for better kids’ nutrition,” said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. “As a brand that has been proudly committed to inspiring and simplifying healthy living for more than 20 years, Jamba is excited to align with Disney’s high standards of nutrition, making our unique collaboration not only fun, but also very meaningful.”
Disney’s Planes flies into theaters on August 9. The film is produced by Disneytoon Studios and was directed by Klay Hall.