The collection – featuring e.l.f. cosmetics – includes products such as nail polish, eye shadows, hair accessories, and eyelashes inspired by Cruella De Vil, the Evil Queen, Maleficent, and Ursula.
The e.l.f. Cosmetics Disney Villains Look Books include one eyelid primers, six eye shadows, one brightening eyeliner, one liquid liner, one mascara, one lip color, and one eye shadow brush. Each Look Book embraces the villain’s specific characteristics with names like “Puppy Love” and “Fur” for Cruella De Vil, “Sea Witch” and “Kiss the Girl” for Ursula, and “Hunstman” and “Vanity” for the Evil Queen.
The collection also features a line of Ardell Lashes. Each set comes with three lash styles, adhesive, and a tutorial on how to get that perfectly wicked look.
e.l.f. Cosmetics also have a Disney Villains 12-piece nail polish cube in the collection that features four polish trios representing Cruella De Vil, Evil Queen, Maleficent, and Ursula. The Kiss Pro Nail Art kit enhances the look with jewels and decorative stickers.
Other items in the new collection include SOHO Beauty cosmetic bags and hair accessories.
In celebration of the line’s release, Walgreens stores in certain major cities are hosting beauty makeovers. These are planned for New York City at the store located at 1471 Broadway on October 18 from 11 a.m. until 3 p.m.; in Chicago at the 151 N. State St. store on October 22 from 3-7 p.m.; and in Los Angeles at the 1501 Vine Street store on October 25 from 3-7 p.m.