Last week marked the television premiere of Disney Junior’s new animated fairytale Sofia the First, which is the first Disney princess movie aimed specifically at younger kids. While there was initially some controversy surrounding the film, the movie’s debut was a resounding success, with its premiere reaching 5.2 million viewers.
In its debut on Disney Channel, Sofia the First became the #1 cable telecast of 2012 among Kids ages 2-5 and Girls ages 2-5. The movie’s broadcast also earned the distinction of being the #1 cable telecast of the past five years among Kids 2-5, as well as the #1 cable telecast in ten years for Girls 2-5. For Disney Channel, the movie also became the #1 telecast in the network’s history among Girls 2-5, the #2 telecast ever for Kids 2-5 (behind High School Musical 2), and the #1 preschool telecast ever for Total Viewers, Adults 18-49, and Women 18-49.
The incredibly successful television film will soon be followed up with a Sofia the First television series, which will debut in January 2013, with an official premiere date to be announced soon. The series will follow Sofia as she continues her journey of becoming the best that she can be through relatable situational stories. The series, which will take place in a magical world of wizards, castles, and flying horses, will help to teach kids 2-7 fundamental lessons about developing social skills.