The Walt Disney Company announced a new healthy living initiative called “Disney Magic of Healthy Living” today, designed to inspire parents in their quest to raise healthy, happy kids. First Lady Michelle Obama will star in public service announcements associated with the new initiative as well as some famous Disney Channel stars, like Nick Jonas from “JONAS L.A.” and “Camp Rock 2: The Final Jam.” Stressing the idea that healthy living practices can be woven into the fabric of everyday life, “Disney Magic of Healthy Living” intends to use the Company’s assets and platforms to inspire kids and help reinforce the work of parents.
“We are very proud to take the next step in our long-term commitment to helping families achieve healthier lifestyles, and are especially gratified to work with the First Lady on the Let’s Move! campaign,” said Disney President and CEO Bob Iger. “The health of our kids is critically important and we are pleased to be doing our part to encourage smart eating and exercise.” (-Walt Disney Company)
What can you expect to see from the new initiative besides inspirational television public service announcements featuring Mrs. Obama & Nick Jonas? The Walt Disney Company highlighted some of the features to look forward to:
- Two new web sites from Disney: one to engage and activate kids about healthy living (Disney.com/healthyfun) and another to provide ideas and resources for parents (Family.com/healthymagic).
- A national essay contest calling on kids to write about ideas for living a healthy life at home, at school or in their communities. The contest will open for entries next month and will culminate in a special Disney Magic of Healthy Living – The Weekend event at Walt Disney World Resort for 50 winners from across the U.S. For more information, visit Disney.com/healthyfun.
- A $1 million grant from Disney will help to build play spaces and gardens in 10 underserved communities nationwide. Disney will be working closely with KaBOOM!, a renowned non-profit organization whose vision it is to have a great place to play within walking distance of every child.
