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Disney Corporate, Disney Movies »

[12 Jun 2011 | 2 Comments | ]
‘Cars’ Merchandise is Expected to top ‘Toy Story’, Become Largest Film Licensing Property

In anticipation of the film’s June 24 release, Disney/Pixar has been releasing merchandise for Cars 2 since mid-May. There’s a good chance you’ve probably seen some of it by now, whether in Disney Stores around the country, or even aprons and mini cake-baking pans available at Williams-Sonoma stores. Indeed, this merchandise is so prevalent, Disney recently disclosed that Cars 2 merchandise is on track to beat sales from last summer’s mega-hit Toy Story 3, which took in over $2.4 billion in retail sales in 2011.
In a recent webcast, head of …