Earlier this month The Walt Disney Company and the National Basketball Association (NBA) announced that The NBA Experience at Walt Disney World Resort is headed to Disney Springs.
The NBA Experience features hands-on activities for guests of all ages, giving guests the chance to be in the middle of NBA game action. The experience includes immersive video productions, interactive experiences, a retail store, and a restaurant.
“We’re thrilled to work with the NBA to take our guests inside the world of professional basketball with an extraordinary entertainment experience,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “We’ve had a long and successful partnership with the NBA through ESPN, and we will continue to build on that foundation as we bring the Disney and NBA brands together for the first time in this exciting and innovative way.”
Disney has not yet announced where The NBA Experience at Walt Disney World Resort will be located in Disney Springs. An opening date has not been released.