Disney Channel’s “Camp Rock 2: The Final Jam” Debuts with Impressive Numbers
Celebrating cool dance moves and a passion for music Disney’s “Camp Rock 2: The Final Jam” debuted as the number one cable movie of 2010 with 8 million viewers. Starring Demi Lovato, of “Sonny With A Chance” fame, and the platinum selling recording artists Jonas Brothers “Camp Rock 2: The Final Jam” proved to be a huge blockbuster among kids aged 6-11 and the undeniably important tween demographic.
According to “TV by the Numbers,” the opening night box office equivalent is $63 Million and the debut proved to be TV’s No. 1 Labor Day Weekend telecast ever amongst kids & tweens. The Disney Channel squashes its network competition during the important 8-10 P.M. time frame, towering Over Nickelodeon by 539% Among Kids 6-11 and by 644% Among Tweens 9-14. Focusing on a family viewing experience, the Disney Channel’s ‘Final Jam’ showed classic values typical of Disney entertainment; teamwork, standing up for your beliefs, reaching goals, and enjoying life’s journey.