Disney/ABC Raises $16.8 Million During Its Day of Giving
During Disney/ABC’s “Day of Giving” on Monday, November 5, the companies were able to raise more than $16.8 million for the American Red Cross to help those affected by Hurricane Sandy.
The “Day of Giving” was held in addition to The Walt Disney Co.’s previous donation of $2 million, as well as their employee donation matching program, which will match all eligible employee donations to relief funds dollar for dollar.
Anne Sweeney, co-chair of Disney Media Networks and president, Disney/ABC Television Group, said:
Our ‘Day of Giving’ was an enormous success, raising more than $16.8 million dollars to help those impacted by Hurricane Sandy. From ‘Good Morning America,’ ‘The View’ and our Owned TV Stations to ‘Jimmy Kimmel Live,’ ABC Family, and Radio Disney, the Disney/ABC TV Group came together in an unprecedented fashion to address the storm’s devastation, and I could not be more proud.
Additionally, Samsung partnered with Disney’s “Day of Giving,” and matched donations with a $3 million contribution to relief efforts.