In light of the recent destruction to the Northeast that has occurred as a result of Hurricane Sandy, the Walt Disney Company announced this week that the company will be making a generous $2 million donation to support Hurricane Sandy relief and rebuilding.
“It’s hard to fathom the utter devastation from this storm,” said Robert Iger, CEO of the Walt Disney Company. “Thousands of people in the hurricane’s path lost everything and face the daunting challenge of putting their lives and communities back together. We hope this helps provide immediate aid needed to get through this disaster and begin the road to recovery.”
Disney will be donating $1 million to the American Red Cross for immediate assistance to those affected by the storm, and another $1 million to organizations who are working on rebuilding efforts. In addition, donations made by Disney employees to nonprofit organizations involved with disaster relief will be matched, dollar for dollar, by Disney through Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
Disney will also raise awareness for nonprofit donations by airing public service announcements on ABC, ABC.com, ABCNews.com, Radio Disney and ESPN’s family of networks, which will encourage viewers to support Red Cross relief efforts. Disney Channel will continue airing a television spot that raises awareness for disaster and emergency preparedness.
You can find out more information about donating to the American Red Cross here.