We let you know yesterday about the Walt Disney Company’s $2 million donation to Hurricane Sandy relief and rebuilding. This Monday, November 5, ABC will be further aiding with donation efforts for Hurricane Sandy through a ‘Day of Giving’ campaign on their regularly scheduled programming.
“The effects of Hurricane Sandy have impacted millions of people across the entire North East, including many of our co-workers, friends and families,” said Anne Sweeney, President of Disney/ABC Television Group and Co-Chair of Disney Media Networks. “This unprecedented devastation demanded an unprecedented response, so our team came up with the ‘Day of Giving.’ This coordinated effort between network and syndicated programming spanning News, Daytime, Primetime and Late Night which will reach tens of millions of viewers with a specific call to action…to do what Americans do best, and pull together in support of those who are suffering. I’m incredibly proud of the team and all of our programs for this amazing response.”
The ‘Day of Giving’ will begin with Good Morning America, who will dedicate their entire 8:00 AM hour to raising money for Sandy Relief efforts and encouraging viewers to donate to the American Red Cross. Next, Live with Kelly and Michael will incorporate ‘Day of Giving’ messaging into their highly anticipated Halloween episode, and both The View and The Chew will be getting the word out about the ‘Day of Giving’ and encouraging their audiences to donate to the American Red Cross. The show Katie will then be encouraging people to donate as well; the show also dedicated their entire show on Wednesday, October 31 to Hurricane Sandy.
In Primetime and Late Night programming, World News with Diane Sawyer and Nightline will be participating in the ‘Day of Giving’ with messaging about donating and reporting on the continuing impact of the storm. Dancing with the Stars will be personalizing sections of the show to discuss the ‘Day of Giving’ and describe the personal impact of Hurricane Sandy for several of the show’s dancers. Finally, Jimmy Kimmel Live, which has been taping all week from Brooklyn, will end the ‘Day of Giving’ with special calls of action to Kimmel’s viewers.
In addition, ABC owned stations and local ABC affiliates will be incorporating messages about the ‘Day of Giving’ into their local news throughout the day to persuade their local communities to donate and help those impacted by the storm.
To donate to the American Red Cross to aid in Hurricane Sandy relief efforts, please visit their donation page here.