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Robert Chapek Named as New Head of Revamped Disney Consumer Products

10 September 2011 2 Comments

Following the resignation of former head of Disney Consumer Products Andy Mooney just a few days ago, Disney has announced the executive that will take his place. Robert Chapek, formerly the president of distribution for Walt Disney Studios, will now take over as president of Disney Consumer Products. He will report to Disney CEO Bob Iger.

“Bob’s vast experience, talent and proven track record will be key to implementing a consolidated approach to retail resulting in a more efficient and effective organization,” said Mr. Iger. “As the retail market becomes more centralized, it is important to provide the consumer with an array of choices in a seamless, coordinated way.”

“I’m excited about the opportunity to lead our newly expanded team and to grow our brands, franchises and movie properties in the fast-changing retail and licensing marketplace,” Chapek said.

In addition to its new leader, Disney Consumer Products will undergo some new structural changes, as Disney better consolidates its retail sales. Currently, DVD sales are controlled by Walt Disney Studios, whereas merchandise such as apparel, toys, and books are controlled by the Consumer Products division. Video games are controlled by Disney Interactive Media Group. Under the division’s new organization, Disney Consumer Products will now control DVD sales for Walt Disney Studios, Pixar Animation Studios, Marvel Studios, and ABC, as well as video game sales. This more centralized approach, Disney hopes, will help improve its relationship with big-name retailers such as Wal-Mart and Target. With only one point of contact to interact with, the new organization is expected to be much more efficient and create a more consolidated relationship with retailers.

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