Subway has agreed to collaborate with Disney and launch a marketing campaign to tie-in with the media giant’s upcoming film Wreck-It Ralph.
Generally, fast food establishments have served as sources for studios’ marketing, but Disney wants to promote healthy eating options for kids. Because of Subway’s “Fresh Fit for Kids” meal, Disney decided to choose the sandwich chain to promote their film.
Additionally, Subway offers a lot of exposure for Disney flicks. With more than 37,000 stores in 100 countries, the chain offers a lot of potential for promotion. Jeff Larson, VP of global marketing, marketing development and activation at Subway restaurants, said:
Working with Disney is a perfect fit for Subway, because we both have something we can offer everyone in the family.
Once Subway’s current Frankenweenie promotion has ended, Subway will immediately begin their collaborative marketing campaign for Wreck-It Ralph.