The Disney Institute Partners with the NBA to Create Customer Service Program

The Disney Institute is partnering with the NBA in an effort to create a league-wide customer service program.

The proposed program will include strategies for participating teams to improve game night customer service, employee training, and will aid in the development of customer service standards.

NBA teams will be participating in the program on a voluntary basis, and each team will pay a six-figure annual cost in order to participate.

Recently, nine teams along with Levy Restaurants and Aramark met with Disney Institute executives to start creating the standardized arena customer service program. Levy Restaurants and Aramark are two of the NBA’s concessionaires.

While no teams have officially announced their participation, sources have reported that the Indiana Pacer, Miami Heat, Brooklyn Nets, Orlando Magic, and San Antonio Spurs are participating in the steering committee meetings.

The program is set to begin this season, and executives with the Disney Institute will be visiting with each participating team in order to customize the program.


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